• The single most powerful weapon in a marketer’s arsenal – and why so many fail to use it effectively.
  
  
• How to break through your prospects’ mental spam filter and gain preferential status.
  
  
• Why most testimonials don’t work –
  and what you MUST know to convert them into super-charged endorsements.
  
  
• Proven ways to identify “can’t-miss” prospects and eliminate “guess and check” marketing.
  
  
• Why marketers who possess this
  mindset are always in the driver’s seat.

I'm Jeffrey Long, a copywriter who values every prospect and customer as much as you do. Their needs dictate my approach in helping you bring marketing success to your software company.

As a distinguished journalist and long-time marketer, I've spent my professional life writing to target audiences. Each one is different. My priority is to uncover who they are as individuals, how they think and what they respond to. By understanding their pain, desires and motivations, I'm better able to capture their attention, motivate them and get them to act.

I go to the source and interview your customers directly. I investigate their mindset and explore their insights to identify the solutions they seek.

Few other copywriters go that extra mile. I do — and I walk in the prospects' shoes en route. I research, analyze and interview to capture important client testimonials and case study data. I focus on the most crucial aspect of your software marketing campaign — the target audience.

The bottom line? Results. Greater lead generation, increased sales conversion, shorter cycles and ramped-up ROI.

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To learn more about my background and experience, please visit my Bio page.

For a description of the copywriting services I offer — and how they can be a catalyst in your marketing efforts — please visit my Services page.

To receive The Persona Marketing Insider — my monthly newsletter which explores the "power of the people" as it relates to marketing — fill out the form above.

Let's work together and get results! Contact me for a free consultation and we'll discuss your copywriting goals and how to achieve them with a "spot-on" marketing campaign.